Three free tools. No form.
Each one uses the same rules as the work on the homepage on numbers you already have. They will not know your business the way a conversation would, but they will tell you fairly quickly whether the question is worth asking.
Your answer points you to Channel Checkup, Owned vs Rented, or Reallocation.
This is a shortcut, not a gate. Every tool stays open either way.
Six questions about one channel
3 of 6 answeredDirectional estimates built on the same logic as the platform. Not an audit. The real thing needs your data.
Rented growth is a storefront on a busy street. The foot traffic is real and the sales are real, but you pay rent every month for it. The day you stop paying, the traffic stops. You do not keep anything. Next month you start over and pay again, usually at a higher price, because ad auctions get more expensive every year.
Owned growth is the customers who come back on their own. They know your name, they search for you directly, they are on your list, they buy again without being re-bought. You already paid for them once. You do not pay again.
Rented revenue resets to zero every month you stop paying. Owned revenue does not.
Most brands cannot tell you which one is paying their bills. This tool gives you a number.
Seven inputs, one equity read
7 of 7 answeredTotal revenue in an average month, all channels together.
Of the money that came in last month, how much of it came from people who had bought before.
How many people arrive by typing your name or finding you in search, with no ad in front of them.
Are people searching for your brand by name, or for the category and finding whoever bids highest.
How many of your customers you can reach tomorrow morning without paying a platform.
Of the people who bought three months ago, how many bought again since.
If you went dark for four weeks, how much of the revenue would still show up.
You probably do not need more budget. You need the same budget in different places.
Most media plans are shaped by last year's plan and whoever argued hardest in the meeting, not by what is actually working. This moves the money by what the next dollar returns, and it trusts a channel less when nobody has tested it.
Your plan, as it stands
Lowest measured return this month, real return over a longer window.
Catches demand you did not already own.
Close to the shelf, but crowded and often over-credited.
Scales fast, decays fast, usually the most over-claimed.
Works, but slowly, and rarely measured properly.
$1.2M a year
Same budget, different places, more revenue.
- Now
- 30% / $120K
- Recommended
- 14% / $56K
- Now
- 15% / $60K
- Recommended
- 40% / $160K
- Now
- 20% / $80K
- Recommended
- 32% / $128K
- Now
- 25% / $100K
- Recommended
- 9% / $36K
- Now
- 10% / $40K
- Recommended
- 5% / $20K
- Non-brand search takes the biggest increase, up 25 points to 40 percent, because it is tested with a holdout and still has room before returns flatten.
- Brand and upper funnel gives up 16 points. It is modeled only, so its return carries a haircut until a holdout confirms it.
- Social and paid social and Connected TV are carrying an untested assumption. Testing is the cheapest way to change this recommendation.
- No channel goes below 5 percent or above 40 percent. Real plans do not zero a channel or bet everything on one.
These are CPG and retail category benchmarks, not your data. Real numbers need your spend, your sales, and at least one holdout per channel.
This moved the money using category benchmarks rather than your own numbers, so treat it as a direction of travel.
GrowthOS runs this on your own tested channel results, which is what makes a recommendation something you can take into a budget meeting.
See the Diagnostic and GrowthOSTake it further with your own numbers.
If a tool raised a question worth answering properly, write to me with what you saw and I will reply directly.